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From Boring to Bingeable: How to Write Student Stories That Stick

This webinar is in partnership with the American Marketing Association (AMA).

Student stories have the power to inspire, connect, and convert—but only when they’re told the right way. Too often, these stories get buried under uninspired writing, cluttered structure, or a lack of emotional connection.

In this webinar, we’ll show you how to craft compelling student stories that capture attention, build emotional connections, and motivate action. This session will equip you with practical tools to write stories people want to read and share. Turn your student experiences into your institution’s most powerful marketing asset!

In this webinar, you’ll learn:

  • How to create dynamic stories that grab attention, spark emotion, and inspire action.
  • Share tactics to help you craft and promote stories that people not only want to read but feel compelled to share.
  • Discover how to turn real student experiences into your school’s most compelling marketing asset.

About the American Marketing Association

As the largest community-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. Their community of local chapters spans more than 65 cities and 320 college campuses throughout North America. At AMA you will find a collection of marketing news articles and research insights for higher education marketing.




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