Virtual Conference: Marketing in Higher Education
Join Mighty Citizen and the American Marketing Association (AMA) for a Virtual Conference. Learn from industry leaders about all things Marketing in Higher Education. Mike Steckel Mighty Citizen’s VP of UX & Research, will present “How to Build Experiences for Your Higher Ed Marketing Funnel,” you’ll walk away with a deeper understanding of the marketing funnel, and how to build unique experiences for prospective & current students and alumni.
How to Build Experiences for Your Higher Ed Marketing Funnel
Tuesday, April 29, 10:55-11:25 AM CT
The “Higher-Ed Metrics Framework” is a step-by-step approach to aligning your school’s marketing efforts with its goals. In this session, you’ll learn how a metrics funnel works—and how to work the funnel. We’ll dive deep into one part of the funnel, and give you tools and resources to build and plan out your own.
In short, you’ll learn how to, in a clear and distinct way, escort students from prospects to enrollees to alumni. In each phase of the funnel, you’ll discover tactics to connect your work, data, and outcomes. Whatever your current challenge—e.g., growing enrollment, boosting graduation rates, increasing donations, etc.—mastering the Higher-Ed Metrics Funnel will make your daily work more meaningful and transparent.
You’ll walk away ready to:
- Tie your marketing outcomes to organizational success.
- Identify the right metrics for the interest phase of the funnel.
- Avoid common pitfalls with tools and data distractions.
- Determine what research methods provide a solid foundation for decision-making.
About the American Marketing Association
As the largest community-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. Their community of local chapters spans more than 65 cities and 320 college campuses throughout North America. At AMA you will find a collection of marketing news articles and research insights for higher education marketing.
