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AICPA & CPA/SEA Interchange Conference

Mighty Citizen is thrilled to be traveling to Phoenix, Arizona for the 2023 AICPA & CPA/SEA Interchange Conference.

Jarrett Way, our Senior Marketing Manager, will speak on:

From Meh to Marvelous: How to Build a Content Strategy That Everyone Will Love (and Actually Use!)

Wednesday, July 12, 2023 | 1:45 - 2:45 pm MT

A content strategy is more than just an editorial calendar. It’s an all-encompassing roadmap guiding your association to meet members’ needs best and solve their problems— and at the same time, it needs to fulfill the over-arching goals and priorities of the organization.

But how do you know what content you should create and why? Where should you source ideas, and how much is too much (or too little)? Where should you publish it? Who should be involved in the process? How do you govern all of the million decisions about what messages you put into the world?

In this session, attendees will discover how to develop your association’s annual content strategy, including tips and considerations for fostering a culture of content at your organization with buy-in, support, and alignment across all departments.


The American Institute of CPAs® (AICPA) and its predecessors have served the public interest for 136 years. The Chartered Institute of Management Accountants® (CIMA) was founded in 1919 and has helped shaped the profession for over a century. In 2017, they came together as AICPA & CIMA to forge a powerful international alliance that promotes accounting and finance in every corner of the world. Today, they serve 689,000 members, students and engaged professionals in 196 countries and territories.


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