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ACCESSE24 Leadership Conference for STEM Society Professionals

This July 23-24, Mighty Citizen’s Nicole Araujo, CAE will be at ACCESSE24 Leadership Conference for Stem Society Professionals in Ontario, Canada!

Make sure to attend Nicole’s session, Mission Possible: Mapping Your Association’s Path to More Effective Marketing on Wednesday, July 24 from 1:30 PM - 2:45 PM ET. She’ll walk you through how to measure and improve your marketing effectiveness with the help of Mighty Citizen’s 2024 Marketing Benchmarks for Associations report. You don’t want to miss this one!

Mission Possible: Mapping Your Association’s Path to More Effective Marketing

Wed, July 24, 1:30 PM - 2:45 PM EDT

The more mature—or effective your marketing is, the more impactful; the less mature, the less impactful. Where your marketing stands today tells a story of where you’ll be tomorrow. To create more effective strategies, associations must regularly evaluate their current marketing initiatives and glean insights and trends from their association marketing peers. This dual approach is crucial for refining marketing practices and developing a plan with leadership buy-in that you’ll need to achieve greater results.

In this presentation, we’ll review results from the 2024 Marketing Benchmarks for Associations report, showcasing how to use the data and trends to assess your marketing performance and develop a plan to improve it. We’ll also review leadership’s role in marketing and approaches for engaging them.

By the end of the session, you’ll be able to:

  • Define what marketing maturity is and how it relates to marketing effectiveness.

  • Review data from the 2024 Marketing Benchmarks for Associations, including trends and insights.

  • Showcase how to use the Mighty GPS assessment and benchmarks to assess your marketing performance and develop a plan to improve it.

  • Review leadership’s role in marketing and approaches for engaging them.

About ACCESSE24

ACCESSE Leadership Conference provides STEM professionals the opportunity to develop connections, exchange innovative ideas, and engage with society professionals to share the industry’s freshest perspectives. This event provides the tools for STEM professionals to develop leadership skills to help individuals manage and advance their organizations.

Attendees are eligible for up to 10 Certified Association Executive (CAE) credits and 10 Certified Meeting Professional (CMP) credits.

About CESSE

The Council of Engineering and Scientific Society Executives (CESSE) is a community for STEM professionals. Together, hundreds of industry professionals create a trusted network of peers who value respect, shared learning, and commitment to action. CESSE is committed to creating and maintaining a welcoming environment, dedicated to supporting diversity, equity, and inclusion. Members share resources, experiences, and ideas for networking, education, and best practices within the STEM community. Learn more!



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