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Conference
Council of Engineering and Scientific Society Executives ACCESSE23 Leadership Conference
Mighty Citizen is thrilled to be traveling to Detroit, Michigan, for the ACCESSE23 Leadership Conference!
Nicole Araujo, our Client Engagement Director, will speak on:
How to Build Your Annual Communications Plan
Thursday, July 13, 2023 | 9:00 - 10:15 AM EDT
You’re full of knowledge about your association, and you’re brimming with ideas about how to communicate better with your current and prospective members. Your marketing ideas are great—but they’re exceptional only when you transform them into a detailed plan.
In this interactive, example-filled session, we’ll discuss everything a workable communications plan requires—including how to set goals, define activities and tactics, identify key marketing channels, and manage your plan throughout the year.
Aimed at communications professionals who are responsible for their association’s public-facing brand, this session offers practical answers to the big question: What are we going to do over the next 12 months? This session is perfect for those starting to think about their 2024 plans in Q3 and Q4 (if you’re not, you should be!).
About CESSE
Engineering and scientific societies play a crucial role in the development of the professions that are key to advancing innovation. The Council of Engineering and Scientific Society Executives (CESSE), incorporated in 1977, is a professional society of chief executive officers and mid- to senior-level staff members dedicated to leadership excellence.
CESSE offers its members a forum for exchanging information about their experiences and a venue for addressing the problems, challenges, and opportunities they face in operating their societies. CESSE’s greatest resource is its members’ wisdom and experience. CESSE members are known - some are even notorious - for their willingness to share their knowledge with colleagues.
