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ASAE Marketing, Membership, & Communications Conference 2023

Our team is beyond thrilled to be presenting two sessions and exhibiting at this year’s ASAE Marketing, Membership, and Communications Conference (MMCC).

We would be honored for you to visit us at our booth (we’ll be at booth 16) and attend one—or both—of our speaking sessions:

Hard Data + Human Analysis = Valuable Content for Your Members

Wed, June 21, from 2:45 PM to 3:30 PM EDT

Join Mighty Citizen’s Associate Creative Director, Andrew Buck, and William Conforti, Senior Vice President of Strategy & Solution at Association Analytics, to learn how you can keep your digital content organized through a content audit and analyze your member’s behavioral and demographic data to identify what content is most valuable to which members.

Your association’s digital content is full of words and images, but how do you know which is moving the needle for your members (and prospective members)? The key to enhancing the effectiveness of your content is combining hard data (analytics) with human analysis (you).

Once this session has finished, head over to our next session:

How to Sell Bigger Marketing Budgets to Your Leadership

Wed, June 21, from 3:45 PM to 4:30 PM EDT

Join Nicole Araujo, Mighty Citizen’s Client Engagement Director, and Chrissy Bagby, Chief Innovation Officer, of the American Association for Veterinary Boards (AASVB), for this one-of-a-kind session on pitching the value of marketing to leadership.

For marketing to be truly successful, it requires support from leadership within the organization—and money. Without a commitment to adequate time, budget, people, and other resources, any potential success is limited. So…how can you best make the case for investment in marketing and communications to your leadership?

Here’s a tip: Start speaking in their terms. Hear how one association successfully sold its leadership on the value of marketing and transformed its humble marketing budget into a sizable, impactful one. Learn how to employ tactics for your own success and how strategic partnerships can bolster your case for a bigger marketing budget.

Visit our Booth!

Exhibitor Hours: Wed, June 21, and Thurs, June 22, from 12:00 PM to 1:30 PM EDT

We hope you get a chance to swing by and say hello. We’d love to geek out with you about some of our favorite subjects (research, content, UX, marketing, websites, etc.) and grab some swag and other materials. See you soon!

About ASAE

ASAE is the essential organization for association management, representing more than 48,000 association executives and industry partners and 7,400 organizations. Members manage leading trade associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world. Learn more.


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