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ASAE 2020 Technology Exploration Conference

We’re speaking at ASAE’s 2020 Technology Exploration Conference!

Our Director of UX, Mike Steckel, Client Engagement Director, Nicole Araujo, and Content Strategist, Andrew Buck, will be presenting:

What Came First: Content or UX? Improving Your Digital First Impression

Tuesday, December 8th, 9:00 - 9:45am EST

While your website isn’t the be-all and end-all of your marketing, it often creates the first impression of your association. It serves on the frontlines for members who want to engage and potential members who want to learn more about your organization. An entire website redesign is a heavy lift and many organizations aren’t prepared to undergo that work right now. How can you tweak your existing website to better work with your other marketing efforts, optimize visibility, and most importantly, increase conversions?

Join our team of experts for a discussion about how elements like content strategy, user flow, confirmation pages, and more can make all the difference in your engagement. We’ll leave you with some quick ideas that you’ll be itching to implement for your association.

Our Client Engagement Director, Nicole Araujo, Digital Marketing Manager, Patrick Wicker, and our Marketing Strategist, Robynne Parkington, will be presenting:

Google Analytics for Associations: Am I doing this right?

Wednesday, December 9th, 9:00 - 9:45am EST

Is your association’s website doing its job? How do you know?

Google Analytics is your association’s best chance to figure out what’s working online, what isn’t, and how to better meet your organizational goals.

Grab your coffee and sit down with our team of experts to discuss the top 5 things you need to know about Google Analytics and digital marketing for associations. You’ll get access to Mighty Citizen’s Association Website Performance Guide to help you evaluate whether your website is actually supporting your goals.


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