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Donor Surveys to Improve Your Fundraising

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We’ve presented this topic at many national conferences across the U.S. If you attended one of those conferences, you can now access the slides and these other helpful resources:

Download the Donor Survey Guide

View the Presentation Slides

Download the Marketing Campaign Template

Download the Fundraising Metrics Template

If you don’t regularly survey your target audiences, your fundraising efforts are merely educated guesses. And if your surveys aren’t carefully crafted, you’ll end up receiving unhelpful or misleading data. But done well, surveys can empower you with real, actionable and often surprising insights into what your current and prospective donors do, think and need.

Smart surveys can turn your fundraising strategy into a fine-tuned, sophisticated engine of revenue. This presentation examines all of the components of a great donor survey project – including how to build it, deploy it and analyze the results. Perhaps more importantly, we’ll identify and help you sidestep the countless pitfalls that plague so many surveys.

Learning Objectives

  • identify the types of surveys – and when to use each
  • create a survey strategy that gets you the data you actually need
  • deploy the survey to maximize the number and quality of responses
  • analyze the data objectively
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