We’re Mighty Citizen
For over 25 years, Mighty Citizen has helped institutions like yours connect the dots to prospects and their families through strategy, research, branding, marketing, and websites. We help universities deliver frictionless online experiences and develop compelling, clear content that makes a stronger case for enrollment.
Here’s What We’ve Seen Lately With University Clients
- Fragmented and Outdated Technology
In our annual marketing benchmark report, 50% of universities said their technology systems were poorly integrated.
A cohesive technology stack correlates with a 44% boost in self-reported marketing effectiveness. Update and unify your technology to improve student acquisition. - Lack of Clarity in What You Say
Too many universities lack sharp, crisp content that offers clear solutions for student pain points such as ROI, belonging, and student resources.
A cohesive content strategy correlates with a 32% boost in self-reported marketing effectiveness. That can translate into more enrollees every cycle.
We turned UT Permian Basin’s digital strategy from confused to student-centered, with a new website, unified messaging platform, and rigorous content governance plan:
We Can Help
Your challenges are our daily rhythm. We’ve helped universities launch new websites, map out clear student journeys, streamline content production, and position their brands in an increasingly competitive landscape. Our work helps unify your enrollment marketing across every campus, college, department, and office.
See How We Helped These Universities
- University of Louisville
See how we distilled 375 websites into fewer than 100 via system-wide research, a revamped user experience, and more powerful, scalable technology. - University of Texas at Austin
See how we supported the retention and success of 55,000 students by bolstering the communications for key student affairs, programmatic, and advancement initiatives.
“From beginning to end, the process was great. We now have a great-looking, navigable, mobile-first website design. The Mighty Citizen team was able to not only succinctly hone in on our brand and core values but also identify and fill gaps in our approaches and processes while developing a content governance plan for us as well.”
- Harbert College of Business at Auburn University
With a new website, we helped Auburn’s Harbert School of Business climb 13 spots on the U.S. News & World Report Best Undergraduate Business Programs. See how.
