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Digital Marketing Manager, Contract

Mighty Citizen is an equal opportunity employer and welcomes everyone to our team. We strongly encourage people of color, LGBTQ and non-binary people, veterans, parents, and individuals with disabilities to apply. If you need reasonable accommodation at any point in the application or interview process, please let us know.

Mighty Citizen’s Digital Marketing Managers are responsible for helping our clients reach their business goals through digital strategy, SEO, paid advertising, advanced tracking, and reporting.

Job Responsibilities

  • Consult directly with clients to understand their business and project objectives and translate their goals into digital marketing recommendations.
  • Write digital audits for clients that assess their current online footprint, including competitor analyses.
  • Support clients with Google Analytics and Google Ads training and oversight.
  • Set up and manage Google Ads, social media, and other paid advertising campaigns for clients.
  • Implement digital marketing recommendations for clients, following SEO and SEM best practices.
  • Provide digital marketing guidance and support to our team, informing optimized and effective website designs.
  • Consult with our development team and clients to execute online marketing efforts.

Expectations

  • A positive attitude with team members and clients.
  • Highly developed organizational, collaboration, and written/verbal communication skills.
  • Experience managing project communication, budgets, and scopes for multiple projects.
  • Expertise leading stakeholders through online marketing discovery activities.
  • A history of successfully managing multiple duties in a fast-paced team environment.
  • Ability to manage time effectively; focus on details.
  • Ability to write routine reports and correspondence.
  • Ability to speak effectively before groups of clients or employees of the organization.
  • Ability to work independently or with our collaborative team, without close supervision.
  • Ability to collect meaningful data and draw solid conclusions.
  • Ability to work remotely as well as travel to client offices in the Austin area, as required.
  • Demonstrated ability to meet and exceed set goals.

Requirements

  • At least 5 years of professional experience managing online marketing activities.
  • Bachelor’s degree (B.A./B.S.) from four-year college or university; or commensurate experience in areas referenced above.
  • Exceptional interpersonal communication and presentation skills, including the ability to tactfully deliver and accept honest criticism.
  • Significant knowledge of current industry standards including those that apply to digital marketing, user experience, and web design.
  • Significant experience gathering and using online marketing data, such as keyword research, competitive analyses, and Google Analytics data, to establish and implement SEO strategies, improve user experience, and measurably improve site effectiveness.
  • Expert-level experience with Google Analytics, including goal creation and custom report development. Certification in Google Analytics preferred, but not required.
  • Expert level experience with Google Ads, including setup and maintenance of Ads campaigns, landing page strategy, and display advertising best practices. Certification in Google Ads preferred, but not required.
  • Significant experience in SEO tools and strategies.
  • Experience with Google Search Console, Google Tag Manager, AdRoll, and social media advertising (primarily Facebook/Instagram, LinkedIn, YouTube) preferred.
  • Experience with email marketing and campaign tracking preferred.

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